GymGuyz, the in-home\/on-site personal training franchise, announced a master franchise agreement with Bait Al Batterjee Group (BAB) to expand into Saudi Arabia, UAE, Egypt, and Morocco, with at least 80 new territories in Saudi Arabia and the UAE.<\/p>\n\n\n\n
\u201cThis marks a powerful new chapter for GymGuyz as we scale with intention and impact,\u201d said company Founder and CEO Josh York. \u201cThe Bait Al Batterjee Group brings unmatched experience, integrity and regional expertise \u2014 exactly the kind of partner we want as we expand into one of the world\u2019s fastest-growing markets. Together, we\u2019re bringing world-class, personalized fitness directly to people\u2019s doorsteps, and we\u2019re just getting started.\u201d<\/p>\n\n\n\n
The expansion will begin in Saudi Arabia in 2026, with additional growth in the UAE, Egypt, and Morocco to follow. Final unit projections for Egypt and Morocco will be determined based on market demand and demographic analysis, building on the company\u2019s acceleration of its international growth following a recent launch in the UK.<\/p>\n\n\n\n
BAB is reported to bring \u201cdecades of experience scaling global fitness brands across the Middle East, including the launch and operation of over 20 Gold\u2019s Gyms throughout Saudi Arabia,\u201d the company said in a media release.<\/p>\n\n\n\n
Led by President and Vice Chairman Makarem Batterjee, BAB oversees more than 25 subsidiaries and employs over 12,000 people across the Middle East and North Africa.<\/p>\n\n\n\n
Batterjee, President of Saudi German Hospitals Group and founder of Shababco Enterprises, which launched Saudi Arabia\u2019s first female-only Gold\u2019s Gyms, is an entrepreneur, investor and judge on Shark Tank Arabia. Recognized as a World Economic Forum Young Global Leader and holding an MBA from London Business School, he champions innovation, wellness and social empowerment across the Middle East and North Africa.<\/p>\n\n\n\n
\u201cGymGuyz represents the future of fitness: agile, technology-driven, and deeply personal,\u201d said Batterjee. \u201cThe demand for convenient, results-focused wellness solutions has never been higher in our region, and this partnership allows us to meet that demand at scale. We\u2019re shaping a healthier, more empowered future for communities across the Middle East and North Africa.\u201d<\/p>\n\n\n\n
\u201cThis deal significantly accelerates GymGuyz\u2019s international footprint and revenue potential,\u201d said Mark Farmer, VP of Franchise Development at GymGuyz. <\/strong>\u201cWith Bait Al Batterjee\u2019s proven operational excellence and deep market knowledge, we\u2019re positioned to scale aggressively across key Middle Eastern markets. This partnership opens new pathways for franchise development, fueling our growth engine and expanding access to personalized fitness on a global scale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" GymGuyz, the in-home\/on-site personal training franchise, announced a master franchise agreement with Bait Al Batterjee Group (BAB) to expand into Saudi Arabia, UAE, Egypt, and Morocco, with at least 80 new territories in Saudi Arabia and the UAE. \u201cThis marks a powerful new chapter for GymGuyz as we scale with intention and impact,\u201d said company […]<\/p>\n","protected":false},"author":27,"featured_media":945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/comments?post=944"}],"version-history":[{"count":0,"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/posts\/944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/media\/945"}],"wp:attachment":[{"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/categories?post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gymguyz.com\/franchise-opportunities\/wp-json\/wp\/v2\/tags?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}