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How They Created a Parody Video That Went Viral

Josh York holding weightsIf done the right way, video is still a powerful way to market your business. People will share your marketing message if it’s designed in an entertaining way. Remember the 2012 Dollar Shave Club video? It went viral and led to 12,000 new subscribers for their service within 48 hours.

That being said, I had a blast talking with Josh York, founder and CEO of GYMGUYZ about their recent video marketing strategy a few days ago on my podcast show. Josh is a consummate professional whose enthusiasm and passion shows when he talks about his company.