News Room
(MORE ON) FRANCHISE GOAL SETTING
So we’ve established some of the ground rules for GYMGUYZ franchise ownership and the importance of “workable guidelines” within the framework of ownership. Actual Goal Setting is likewise an essential component of franchise success… as is the need to stay on top of every aspect of your business, day in and day out. To paraphrase a great old saying, “If
FRANCHISE AREA
By now, you’ve read about Sam Langer, GYMGUYZ’ first official franchisee. Technically, Sam operates out of Westchester County, but it’s important to note that he and his team also cover areas including (but not necessarily limited to) White Plains, Tarrytown, Rye, Yonkers, and Peekskill. In other words, ‘GYMGUYZ Westchester’ is more than just ‘GYMGUYZ Westchester.’ It’s Westchester, plus large percentages
FRANCHISE DIVERSIFICATION
As the leader in the unique field of In-Home Personal Training, GYMGUYZ has experienced rapid growth over the past year. Of course, business expansion and diversification can be a tricky thing in and of itself. Legendary Wall Street investor Peter Lynch, formerly of Fidelity (the investment and banking franchise), used to refer to this as Di-worse-ification. His point being, if
MORE FRANCHISING MARKETING
As we touched on in last week’s column, even when you’re an expanding, rapidly-growing company such as GYMGUYZ, effective, aggressive advertising and marketing remains a major tool in the proverbial arsenal. To paraphrase a great quote which fits right into the GYMGUYZ, fitness-first mindset, “Now’s not the time to rest on your laurels!” In addition to Facebook and Instagram, GYMGUYZ
THE FITNESS LIFESTYLE, PART 37
Can you believe that we’re already into August?! Yes, it’s once again time to take stock of your overall physical fitness, i.e. where you are now, how far you’ve come since the beginning of your GYMGUYZ odyssey… and where you’d like to ‘go’ in the near future! Are you ready? Of course, there are no definitive answers to these questions,
FRANCHISE MONEY
We’ve discussed the possibilities of owning your own GYMGUYZ franchise, as well as the many positives that go along with being involved in an expanding, rapidly-growing company such as GYMGUYZ. Now it’s time for us to go Next Level and look deeper, beyond your own professional/career-oriented goals in other words. Specifically… do you have any serious, intelligent, fitness-minded friends who
THE FITNESS LIFESTYLE, PART 38
Here’s a truth that often goes unspoken: despite the occasional over-the-top rhetoric you see in magazines and on the internet, there are very few hard and fast ironclad rules when it comes to health and fitness. Think of the whys and wherefores of exercise, nutrition, and even what your Coach might suggest more in terms of guidelines… if for no
FRANCHISE VISUALIZATION
Do you have what it takes to start your own GYMGUYZ franchise? Can you visualize yourself getting involved with this expanding, rapidly-growing company before others beat you to the punch? Let’s face it; a substantial % of life is planning an action or reaction, as opposed to taking it! You already live life the GYMGUYZ way; it’s time to go