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THE FITNESS LIFESTYLE, PART 33

Well, you’ve survived 4th of July weekend and are already back to your normal grind. My guess is, you enjoyed yourself, but didn’t go overboard. Maybe you’re still feeling a bit puffy, maybe not. But it’s nice to settle back into your normal routine, right? What you’ll quickly find out upon returning to a set schedule — in this case,

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THE FITNESS LIFESTYLE, PART 34

THE FITNESS LIFESTYLE, PART 34

As your GYMGUYZ coach will be more than happy to tell you, there’s always a new fitness fad, a new dietary craze… or to use a phrase which at one time got lots of play… a new “magic bullet.” In this context, a magic bullet refers to something fitness and/or diet related that will ‘magically’ make everything easy. Need to

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A FRANCHISE REMINDER, PART 8

A FRANCHISE REMINDER, PART 8

The grand opening of our newest GYMGUYZ franchise in Westchester, New York kicks off this week’s Franchise Reminder. Under the auspices of company CEO Josh York, GYMGUYZ began as a small business in Plainview, New York. That GYMGUYZ has achieved franchise status in such a short period of time is in its own way a ‘reminder’ of what hard work,

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THE FITNESS LIFESTYLE, PART 30

Summer’s almost here! You’ve been living life the GYMGUYZ way — training, diet, rest habits, etc. — and are nearing your seasonal goal of reaching peak condition. While you should certainly take pride in your accomplishments to date, now’s not the time to take your foot off the accelerator! The reality is, the closer one gets to peak condition, the

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FRANCHISE NEED!

FRANCHISE NEED!

In past columns, we’ve discussed the need for potential GYMGUYZ franchisees to embrace the GYMGUYZ lifestyle hook, line, and sinker. A while back, I shared a true-life tale of money and franchising that this time around, will illustrate a different point entirely. It’s the funny story of Hall-of-Fame pitcher Jim “Catfish” Hunter, and McDonald’s franchise creator Ray Kroc, who was

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A FRANCHISE REMINDER, PART 9

A FRANCHISE REMINDER, PART 9

“Semiotics” is the study of signs, and how those signs convey meaning. What’s this got to do with GYMGUYZ, you ask? More than you might think. Often, signs are literal — a stop sign, for example. We see it while driving and we know that we’re supposed to come to a stop. Sticking with the driving theme, red/yellow/green lights are

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