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EXCITING NEWS

EXCITING NEWS

So many exciting things going on in the world of GYMGUYZ! You already know that GYMGUYZ pioneered the notion of personal trainers catering to the client (rather than the other way around), by eliminating the need to meet at the local gym, but instead bringing the gym to the client. We’ve taken things a step […]

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FRANCHISE ‘DOS’

FRANCHISE ‘DOS’

That’s right — ‘dos’ and not ‘dues!’ Here are three of the most important ‘dos’ for any new GYMGUYZ franchisee: 1. DO as much research into every aspect of the business as possible, and then some. GYMGUYZ CEO Josh York will be more than happy to point out the obvious: no one has ever failed

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A FRANCHISE REMINDER, PART 5

A FRANCHISE REMINDER, PART 5

This week’s Franchise Reminder delves into the concept of teamwork, as applied to the franchising process. You already know the many positives that come about through teamwork. Consider your GYMGUYZ workouts and the terrific rapport you’ve developed with your coach over time. Of course, there’s nothing wrong with ‘going it alone’ when it comes to

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A FRANCHISE REMINDER, PART 2

A FRANCHISE REMINDER, PART 2

In last week’s “Franchise Reminder,” we discussed the concept of Brand-Name Recognition — what it is, how it works in terms of its effect on consumers… and how it relates to GYMGUYZ in particular. This time out, we’re going to take a look at the notion of an established Business Model. When you make the

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THE FITNESS LIFESTYLE, PART 23

The phrase “cheat meal” conjures up different notions for different people. For some, a cheat meal is an all-encompassing feast where all caution is thrown to the wind and the individual chows down on everything in sight, including the napkin rings. For others — those who have embraced the GYMGUYZ lifestyle, for example — a

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THAT FRANCHISE “NICHE”

THAT FRANCHISE “NICHE”

Look at some of the most successful franchises out there. Although each may be in a completely different industry, the best and most profitable franchises all have a certain ‘niche.’… specific things that they’re widely known for. Consider… Starbucks is famous for its super-strong, high-quality coffees and teas, along with a myriad of always-fresh foodstuffs

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