Although successful franchises like GYMGUYZ have a proven business model, this doesn’t mean that “everything” is set in stone for the potential new franchisee. You already know that we’re at the forefront of the exciting new field of In-Home Personal Training; what you might not know is that the fitness industry as a whole is […]
FRANCHISE DIRECTION Read More »
As your GYMGUYZ coach will be more than happy to tell you, there’s always a new fitness fad, a new dietary craze… or to use a phrase which at one time got lots of play… a new “magic bullet.” In this context, a magic bullet refers to something fitness and/or diet related that will ‘magically’
THE FITNESS LIFESTYLE, PART 34 Read More »
Just a few general points this time around, as we close in on a potentially epic 4th of July weekend. Why ‘epic?’ Because the 4th falls on a Friday and a lot of you will be off from work. Many people don’t have work on Saturdays and Sundays, either… which raises the possibility of nonstop
THE FITNESS LIFESTYLE, PART 32 Read More »
Summer’s almost here! You’ve been living life the GYMGUYZ way — training, diet, rest habits, etc. — and are nearing your seasonal goal of reaching peak condition. While you should certainly take pride in your accomplishments to date, now’s not the time to take your foot off the accelerator! The reality is, the closer one
THE FITNESS LIFESTYLE, PART 30 Read More »
Summer is fast approaching! And you know what that means: it’s time to take stock of precisely where you are and (of course) how far you’ve come in your quest to reach peak condition for the summer months. While it’s true that summer ‘proper’ doesn’t begin for another three weeks or so, now is as
THE FITNESS LIFESTYLE, PART 28 Read More »
In last week’s column, we talked about motivation… how it often varies from day-to-day, and ways in which we can succeed on those days where our motivation seems to abandon us. Ultimately, it all comes back to “Mind Power,” which for our purposes will be defined as the ability we have within us to overcome
THE FITNESS LIFESTYLE, PART 27 Read More »
In last week’s “Franchise Reminder,” we discussed the concept of Brand-Name Recognition — what it is, how it works in terms of its effect on consumers… and how it relates to GYMGUYZ in particular. This time out, we’re going to take a look at the notion of an established Business Model. When you make the
A FRANCHISE REMINDER, PART 2 Read More »
Look at some of the most successful franchises out there. Although each may be in a completely different industry, the best and most profitable franchises all have a certain ‘niche.’… specific things that they’re widely known for. Consider… Starbucks is famous for its super-strong, high-quality coffees and teas, along with a myriad of always-fresh foodstuffs
THAT FRANCHISE “NICHE” Read More »
The phrase “cheat meal” conjures up different notions for different people. For some, a cheat meal is an all-encompassing feast where all caution is thrown to the wind and the individual chows down on everything in sight, including the napkin rings. For others — those who have embraced the GYMGUYZ lifestyle, for example — a
THE FITNESS LIFESTYLE, PART 23 Read More »
In last week’s column, we looked at a number of solid breakfast meal ideas, as well as overall nutritional concepts and “sticking with the GYMGUYZ program” in your quest to reach (and then maintain) peak condition for the upcoming summer months. Hey what time is it right now? That’s right: Lunchtime! Let’s take a look
THE FITNESS LIFESTYLE, PART 20 Read More »
