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WALKING THE FRANCHISE WALK

WALKING THE FRANCHISE WALK

Once upon a time, the late Wendy’s franchise founder Dave Thomas hit upon a marketing idea that was by turns funny, clever, and unique to the food service industry… namely, to star in his own commercial advertising. For years thereafter until his passing, Dave was a constant, likable, and humorous presence on TV, typically alerting

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FRANCHISES, AS CORNERSTONES

FRANCHISES, AS CORNERSTONES

It’s a fact that franchises are one of the cornerstones of business in this country. Believe it or not, at last count there are at least 750,000 franchise establishments in the United States alone, employing well over 8 million people. Not surprisingly, a large % of those jobs are in the food services sector (i.e.

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THE FITNESS LIFESTYLE, PART 38

THE FITNESS LIFESTYLE, PART 38

Here’s a truth that often goes unspoken: despite the occasional over-the-top rhetoric you see in magazines and on the internet, there are very few hard and fast ironclad rules when it comes to health and fitness. Think of the whys and wherefores of exercise, nutrition, and even what your Coach might suggest more in terms

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FRANCHISE MONEY

FRANCHISE MONEY

We’ve discussed the possibilities of owning your own GYMGUYZ franchise, as well as the many positives that go along with being involved in an expanding, rapidly-growing company such as GYMGUYZ. Now it’s time for us to go Next Level and look deeper, beyond your own professional/career-oriented goals in other words. Specifically… do you have any

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FRANCHISE MARKETING

FRANCHISE MARKETING

It takes more than just a great product for any franchise to succeed; Skillful advertising and marketing are equally essential. As many of you know, GYMGUYZ has a substantial presence/enjoys a large following on social media. We’re all over Facebook and Instagram! While the average person probably uses some form of social media each and every

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FRANCHISE CONTRACTS

FRANCHISE CONTRACTS

Obvious Point Alert: Entrepreneurs don’t just get the idea to open their own GYMGUYZ franchise, put in a few calls to our corporate HQ… and presto… instant GYMGUYZ franchise. That’s not how the process works; it’s a lot more involved than a few meetings and phone calls. Before anyone sets up their own GYMGUYZ franchise,

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FRANCHISE DIRECTION

FRANCHISE DIRECTION

Although successful franchises like GYMGUYZ have a proven business model, this doesn’t mean that “everything” is set in stone for the potential new franchisee. You already know that we’re at the forefront of the exciting new field of In-Home Personal Training; what you might not know is that the fitness industry as a whole is

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THE FITNESS LIFESTYLE, PART 30

Summer’s almost here! You’ve been living life the GYMGUYZ way — training, diet, rest habits, etc. — and are nearing your seasonal goal of reaching peak condition. While you should certainly take pride in your accomplishments to date, now’s not the time to take your foot off the accelerator! The reality is, the closer one

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