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DIGITAL MARKETING AND YOUR FRANCHISE

DIGITAL MARKETING AND YOUR FRANCHISE

As Q4 is rapidly coming to a close, it’s time to take an analytical look at your current digital strategy and see what your results are and where you can improve. When it comes to digital advertising, there are still a lot of small business owners that are apprehensive about investing in it. But this is why you should. From

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FRANCHISEE SPOTLIGHT - JOSH GRINSTEAD

FRANCHISEE SPOTLIGHT: JOSH GRINSTEAD

There are definitely days when we all wished we could be our own boss. Perhaps, we’ve even seriously thought about taking the plunge. There are always going to be pros and cons of any job, however, what if you could open a business that you knew had a successful track record? Each month we like to check in with one

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HOW TO BE AN EFFECTIVE LEADER

HOW TO BE AN EFFECTIVE LEADER

It seems like the definition of what a “leader” changes on a daily basis. When most of us grew up, we looked to great American presidents, army generals, prosperous businessmen and women and our parents to teach us what it meant not only to be a leader— but, how to be a great one. However, with both times and values

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HOW BUDGETING SKILLS WILL SAVE YOU AGAIN AND AGAIN

HOW BUDGETING SKILLS WILL SAVE YOU AGAIN AND AGAIN

Starting any company will cost you money. Okay, that’s a given, but even though getting into the franchise business may cost less than opening your own establishment— everybody has to budget in order to be successful. It’s true that when opening a franchise your odds of survival may be higher than those who are “doing it on their own,” so to speak;

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4 SIMPLE STEPS FOR STARTING A BUSINESS WITH ONLY $15K

4 SIMPLE STEPS FOR STARTING A BUSINESS WITH ONLY $15K

No one becomes an expert overnight. Building a business costs money. And unfortunately, as the old saying goes, money doesn’t grow on trees. I started my mobile gym franchise GYMGUYZ seven years ago with little capital myself. But in the process, I learned that it is possible to pursue business ownership with around $15,000. To go big places, you’ll always need

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15 PROMISING YOUNG FRANCHISES TO WATCH

15 PROMISING YOUNG FRANCHISES TO WATCH

These 15 brands are on the brink of taking the industry by storm. In franchising, the McDonald’s, Domino’s and KFC’s of the world are usually the ones getting the most attention. But smaller, newer companies deserve some credit, too. By bringing unique concepts to the table, they’re helping to keep franchising fresh—and they’re all on the brink of taking the

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YOUNG ONES TO WATCH - JOSH YORK

YOUNG ONES TO WATCH: JOSH YORK

Josh York leads the charge as he moves the fitness industry forward in franchising As the founder and CEO of GYMGUYZ, the world’s first mobile fitness franchise, Josh York understands that determination pays off as a franchisor. With nearly 50 open units in a few short years, York’s vision is to bring the convenient, customized and creative fitness franchise across

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5 THINGS I WISH I KNEW BEFORE BECOMING MY OWN BOSS

5 THINGS I WISH I KNEW BEFORE BECOMING MY OWN BOSS

There are both disadvantages and advantages to working in any role and in any industry, that’s a given. I have learned a lot in the years that I became my own boss, lessons that I can guarantee cannot be taught or told, but rather, learned through experience. Despite speaking with countless business owners and franchisees, no two stories are ever

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